Mobile web
Images are said to speak more than thousands of words.
- Desktop Web Site on Mobile
- Mobile optimized web site
Just from these two images we can begin to understand the problem. The web experience on mobile phones is limited. Full desktop web sites just do not work on mobile phones. Lots of graphics and content not only render the web sites useless, they also take a long time to load and can cost a lot of money for users who do not have flat rate internet access on their devices or are roaming.
As a business you cannot afford to ignore this problem. Facebook, one of the most visited web sites, surprisingly has more users accessing their web site from their mobile devices then laptop and desktop computers combined! If Facebook chose to ignore these customers they would go elsewhere. The integral part of their success is they are available on every smartphone and tablet out there.
Mobilizing your existing web content is the first step for any serious, established business as well as for all start-ups, in order to retain existing customers and get new ones. Even before you consider developing an application, you can publish a mobile web site and use app stores to promote it. Web launchers are very popular apps, with two functions:
- Letting your brand and web site be discovered by millions of new users;
- A shortcut on the home screen of their device, enabling them easy and frequent access your web site.
Developing a mobile web site seems a daunting, long and expensive project; there are so many different devices out there with different screen sizes, user interaction set ups and capabilities. Designing reduced content also seems hard. Deciding what is important and what to drop or hide are tough business decisions.
CODETEN Ltd has the knowledge to help you. We can mobilise your web site very quickly, for a much smaller budget then you spent designing your desktop version of the web site. We will reuse all the content you have already and optimize it to be a perfect fit for every smart phone and tablet out there. Please contact our sales team to arrange an informal chat, conference call, or a meeting or just send us e-mail with your enquiries.
We do not know what prompted a local Swedish plumber to create a mobile web site but we learned two important lessons from his experience. His business simply exploded. The demand was amazing. The first thing users grab when they have a flood or an emergency in their home or businesses is a mobile device and this Swedish plumber was the only one out there. The second lesson was that big companies were scared. Based on this story they realised exactly how much are were losing by ignoring the mobile web and they understood their core existence was at stake.